Adolfo Busi (1891-1977) was an Italian artist, born in Faenza in the province of Ravenna, Emilia-Romagna, situated 50 kilometres (31 miles) southeast of Bologna.
After receiving a diploma from the Academy of Fine Arts in Bologna, Busi devoted his attention to painting, in particular to portraits, and made his debut at the Roman Secession exhibition of 1914.
In around 1920 he began to work in the field of graphic illustration for advertising and started collaboration with the Officine Grafiche Ricordi (Ricordi Graphic Studio). He was responsible for the Ricordi section at the first Advertising Poster Exhibit, which was held in Milan in 1938. He drew sketches for Borsari and Lepit, including the billboard posters for the VI National Contest for the Victory of Wheat (1928), for the Tripoli Lottery (1936-38), for the 1931 Tripoli Fair as well as hundreds of postcards in a variety of genres - mainly art deco and romanticised fashion and glamour.
From
1932 he illustrated the weekly publication La Moda della Lana (wool fashion)
published by the Rossi Wool Factory, and was also responsible for all the advertising
campaigns launched by the company in the 1930s. For Barilla he designed the
1925 calendar published by Chappuis in Bologna, with drawings of children
sowing, reaping wheat, making dough and cooking pasta, and the 1931 calendar
published by Ricordi, from which were made also a poster, a postcard on the
theme of the Baby waiter astride a macaroni that illustrated the month of
February and another postcard with the Dance of the spaghetti from the month of
December.
Busi died in Bologna in 1977.
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